vogue, the more one was likely to hear epideictic rhetoric in the market place and elsewhere. It could be the most frivolous form of rhetoric, but also the most eloquent and aesthetically pleasing. Epideictic rhetoric was to be especially associated with the rise of the so-called second Sophistic in the second century AD, but those tendencies were already evident in the first century. In an oral culture, orators might well make a considerable living, and some, like Herodes Atticus, who helped build